Tim Berners-Lee, the inventor of World Wide Web had once noted “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”
With 7.6 billion people populating the pale blue dot, Earth, as we know our planet to be – we certainly need to earn to survive. And there’s a tough competition, of course. As estimated by India, the World population will grow to as high as 11.8 billion by the year 2100. Isn’t it amazing to be a part of this huge family?
Of course it is amazing to be a part of the huge family of billions, until you run a business. With the boom of entrepreneurship, several people have stepped forth to offer services, making common peoples’ lives easier. However, not all flowers in a garden get the opportunity to spread their fragrance.
Running a business is no big deal- we understand. There are lots to do, getting an office set up, managing workforce, defining workflows, and the most formidable part- ADVERTISING!
In a planet with such a huge population, and 195 countries bounded by borders, it is inevitable for businesses to get their word spread out to the masses, in order to reach out to the target audience and achieve their business goals. Although we are bounded by boundaries, we still have access to each other, thanks to the world wide web, and especially the ever-growing popular social media.
Do web technologies really help in business?
With billions of computers connected to the internet, they SURE DO! Let’s discuss a few terms that might help you make the best out of your business.
Just like a folder in your computer, a website is a file or set of files in a remote server, that can be accessed by masses to delve into the disseminated information.
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Your website serves as your online identity, or portfolio. Building a website gives your brand a global exposure, while getting in trusted audience who might do business with you. Get a domain name of your choice, get your website hosted and choose from among available static or dynamic website designs and you would have your website live. In case you want to hand code or develop a site from scratch, you can, of course get in touch with a professional.
A website is hosted on a server, and you need to purchase some web space. Most web servers support the latest technologies available in the market, so make sure to conduct a research before you commit. You can use popular services such as godaddy to host a website, as well.
Domain Name Registration
A website requires a URL, or a web address, which connects the user to the website. Always choose a definitive domain name that represents your brand or business. It is absolutely a “NO” when you have a website designed for data mining services, and choose a website such as iknowmyworkisgreat.com. Make sure you choose the proper top level domain, such as .com for commercial domains, .org for organizations, .ac for academic, .edu for educational ones and so on.
What are leads?
Do you run a business? Are you looking forward to show yourself off in the market? Then, probably you know what leads are. Leads are persons or entities that are aware of the nature of your business and might be interested in the products or services you’re offering. Leads are again of two types, business to business leads, and business to consumer leads.
Businesses that manufacture or provide services to other businesses will basically look for the business to business, which is otherwise known as B2B leads. On the other hand, businesses dealing with consumer related products or services will directly get in touch with consumers, and will look forward to business to consumers or B2C leads. For example, a brand providing hardware networking service is more likely to rely on B2B leads, whereas a brand providing toasters will look forward to B2C ones.
How leads help?
Once you get your hands on leads, you can establish communication with them and convey details of the product or service you’re offering. This will make the customer aware, and give them insights on how your product can improve their lives. So, basically, lead generation and further communication can get you some serious business.
Building a brand? Your brand needs some good identity, just as you need yours! While looking forward to client dealings, you should always be prepared by having your corporate portfolio handy. And you need a good logo, a good design, a great presentation and some AWESOME content!
Search Engine Optimization
Search Engine Optimization is the process of optimizing your webpage to rank higher against other pages of the same niche, by presenting qualitative information and adhering to standards set by Google. In order to optimize your website, you’d need some great content, which you can usually write, or maybe hire someone to do for you. Search Engine Optimization is a great addition to website design in order to help your business grow.
Disclaimer: None of the points mentioned in this article are related to rocket science and can be worked out by any individual. However, you may consider hiring a professional or an organization as well. Stay tuned for more.